A Royal Invitation to Wonder: Unveiling the Magic of Visit Brunei Year 2027
Under the evening glow at the lush Jerudong Park Garden, the air carried a palpable sense of anticipation. In the distinguished presence of His Royal Highness Prince 'Abdul Mateen and Yang Amat Mulia Pengiran Anak Isteri Anisha Rosnah, alongside esteemed ministers, cultural ambassadors, and international guests, Brunei Darussalam warmly opened its doors to the world with the official pre-launch of Visit Brunei Year 2027 (VBY2027).
Illuminating the night sky, a spectacular drone show traced the iconic silhouettes of Brunei’s architectural landmarks and pristine rainforests, perfectly setting the stage for what promises to be the country's most enchanting travel chapter yet.
"Visit Brunei Year 2027 is more than a tourism campaign — it is a heartfelt national invitation to experience our culture, our serene nature, and our timeless hospitality."
Meet Your Companions: Awang & Dayang
Capturing the genuine warmth and spirited charm of Bruneian hospitality are the campaign’s newly unveiled official mascots — Awang and Dayang. Dressed in vibrant cultural attire, they symbolize the living traditions, friendly smiles, and harmonious community spirit awaiting every traveler who sets foot in the Abode of Peace.
Alongside their unveiling, the debut of the VBY2027 theme song and cinematic promotional video highlighted a destination where ancient heritage and modern serenity flow in perfect rhythm.
Why 2027 Will Be the Defining Year to Explore Brunei
Whether you are drawn by tranquil emerald waterways, centuries of living history, or untamed biodiversity, the 2027 Calendar of Events is curated to offer unforgettable year-round adventures:
The Diamond Jubilee Celebrations: Witness grand national festivities, majestic royal heritage, and vibrant street pageantry.
Untouched Eco-Sanctuaries: Ascend above the ancient canopy of Ulu Temburong National Park and cruise the timeless stilt villages of Kampong Ayer.
Cultural & Culinary Odysseys: Taste authentic royal and indigenous delicacies, explore ornate gold-domed mosques, and experience age-old artisan crafts.
Sports, Lifestyle & International Summits: Immerse yourself in major international sporting events, eco-trails, and lifestyle festivals.
Connecting Brunei to the World
As Brunei prepares to take center stage as the Official Destination Partner at Travel Meet Asia 2026 in Jakarta, communities, local artisans, and hospitality partners across the nation are uniting to ensure every traveler leaves with cherished lifelong memories.
From the heart of Borneo to the world, your extraordinary adventure in Southeast Asia’s most peaceful sanctuary begins here.
Plan Your Journey
Discover upcoming festivities, explore curated travel guides, and stay inspired for your 2027 journey by visiting the official campaign portal: